Where the consumer is concerned, there is basically one important position: “Allow me to get the beer, wine and spirits I want.”
Yet this most basic interest of the consumer is continually thwarted by the predominant method of alcohol sales and distribution in the United States: the legal mandate that all alcohol flow from producer to distributor to retailer. This method of separating the production, distribution and retail sales aspects of the alcohol industry—known as the “Three Tier System”—has come under attack by wineries and wine lovers as the proliferation of wine products and interest in wine has grown over the past 20 years. Wine lovers found that the three-tier system’s greatest impact was to thwart their ability to get the products they want. Wineries found that the greatest impact of the three-tier system was to thwart their ability to get the products to consumers that wanted them.
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chantelbot
wynmaker
