Alcohol sales fall as consumers cut costs (by thedrinksbusiness.com)

Posted: December 6, 2012 by wynmaker in Alcohol, Ale, Beer, Beer News, Europe, MCC, Sparkling, Wine, World wine news
Tags: , , , , , , , , , , , , , , , , , , ,

Sparkling wine and cider offered rare glimpses of positive news in the latest WSTA Market Report, which shows volume declines across both UK wine and spirit sales.

 

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While UK total alcohol sales have fallen by 2% in the off-trade and 3% in the on-trade during the last 12 months, the sparkling wine category enjoyed 6% growth in the off-trade, while on-trade cider sales saw a 5% increase.

There was an even stronger on-trade performance from the resurgent RTD category, which experienced a 3% sales increase over the 12 months to November 2012, boosted by a 15% uplift in the last 12 weeks. However the category’s volumes fell by 7% in the off-trade over the year.

There was a similarly mixed picture for Champagne, whose 9% decline in the off-trade during the last 12 weeks was mitigated by a 13% increase in the on-trade during the same period.

As inflation on wines and spirits hit 2.4% and 5.9% respectively, the sub-£4 end of the wine market continued to show declines, while all price bands above £7 per bottle saw double-digit growth.

While light wine sales experienced the same 2% off-trade decline as total alcohol figures, there were strong performances from Spain and New Zealand, which saw 16% and 11% volume growth respectively.

 

Read on …

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