Alcohol sales fall as consumers cut costs (by

Posted: December 6, 2012 by wynmaker in Alcohol, Ale, Beer, Beer News, Europe, MCC, Sparkling, Wine, World wine news
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Sparkling wine and cider offered rare glimpses of positive news in the latest WSTA Market Report, which shows volume declines across both UK wine and spirit sales.




While UK total alcohol sales have fallen by 2% in the off-trade and 3% in the on-trade during the last 12 months, the sparkling wine category enjoyed 6% growth in the off-trade, while on-trade cider sales saw a 5% increase.

There was an even stronger on-trade performance from the resurgent RTD category, which experienced a 3% sales increase over the 12 months to November 2012, boosted by a 15% uplift in the last 12 weeks. However the category’s volumes fell by 7% in the off-trade over the year.

There was a similarly mixed picture for Champagne, whose 9% decline in the off-trade during the last 12 weeks was mitigated by a 13% increase in the on-trade during the same period.

As inflation on wines and spirits hit 2.4% and 5.9% respectively, the sub-£4 end of the wine market continued to show declines, while all price bands above £7 per bottle saw double-digit growth.

While light wine sales experienced the same 2% off-trade decline as total alcohol figures, there were strong performances from Spain and New Zealand, which saw 16% and 11% volume growth respectively.


Read on …

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