Don’t lose sight of the west in the drive for China, says Krug (by Decanter.com)

Posted: December 7, 2012 by wynmaker in Cellars, Europe, France, MCC, Sparkling, Wine, Wineries, World wine news
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Fine wine and Champagne houses should not lose sight of what the west can offer as they scramble to serve wealthy drinkers in Asia, says Olivier Krug.

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While Krug Champagne sales in Hong Kong now almost equal those in the UK, Olivier Krug is just as excited about opportunities closer to home.

‘What’s amazing is also what’s happening in traditional markets,’ said the sixth-generation family member and director of Champagne Krug, who spoke to Decanter.com at the press dinner for the Krug Institute of Happiness pop-up restaurant in London.

‘Take the London on-trade, it’s one of the most exciting on-trade markets in the world.’

Krug was also keen to stress that ID codes now appearing on bottles of Grande Cuvée are about more than simply publishing the date of disgorgement – the removal of… read on

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