Local Representation Vital to Wine Sales in Asia (by wine-searcher.com)

Posted: December 13, 2012 by wynmaker in Research, Wine, World wine news
Tags: , , , , , , , , , , , ,

OB-TG211_0606vi_EA_20120606001227

Latest ProWein survey covers five Asian markets.

A new survey commissioned by ProWein, the German trade fair company, has revealed that “in-country representation is key to success” for wine producers trying to capture Asian markets.

Research carried out for ProWein by UK-based Wine Intelligence also found that the five markets it surveyed – China, Japan, South Korea, Singapore and Taiwan – “differ substantially.” The study concludes that it would be a mistake for the wine industry to think of Asia as a single cultural bloc.

It does concede, however, that there are some common trends and characteristics. Across Asia, wine is shaking off its image of being a purely luxury product and becoming more attractive to young consumers, who show “a real interest in understanding it better.”

On the question of local representation, Wine Intelligence suggests that having people on the ground is imperative.

“The wine producers who achieve the biggest success will be the ones who not only get to grips with these trends, but actually take the trouble to establish a physical presence in their target markets,” says Richard Halstead, chief operating officer at Wine Intelligence.

He adds: “It’s not possible to conquer China, Japan, South Korea, Singapore and Taiwan from an office outside those countries.”

Read on …

Also Read:

 

Advertisements
Comments
  1. […] Local Representation Vital to Wine Sales in Asia (by wine-searcher.com) […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s