Thirsty Far East Boosts Bordeaux Sales (by wine-searcher.com)

Posted: December 18, 2012 by wynmaker in Bordeaux, Europe, France, Vintage, Wine, World wine news
Tags: , , , , , , , ,

5021wine4

 

Asian drinkers keep Bordeaux out of the red.

 

Bordeaux wine sales continue to rise, stimulated by a thirsty export market that is in contrast to falling French consumption of the region’s wines.

Bordeaux recorded a 2 percent increase in volume sales and a 10 percent growth in value in the year ending July 2012, according to figures released by the regional trade association, the CIVB, on Monday.

The region has defied the economic downturn, shipping 5.5m hectoliters of wine worth 4.3 billion euros ($5.6bn) in the last year.

While “the current and future economic situation remains difficult, the figures for 2012 can be considered satisfactory,” said Georges Haushalter, president of the CIVB.

The upward curve is largely thanks to massive sales growth in the Far East. “One bottle in four is exported to China and Hong Kong,” said Haushalter. “It is an extraordinary development. We have multiplied export volumes [to this market] 100 times in the space of 10 years,”

The Asian market has also evolved during this period, explained… read on

 

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