Blue Moon’s New ‘Ale’ Is Half Wine (By Venessa Wong)

Posted: December 26, 2012 by wynmaker in Ale, Beer, Beer News, Winebeer, World wine news
Tags: , , , , , , , ,

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Just the idea of a beer-wine hybrid raises so many questions. OK, really, just one: Is that as disgusting as it sounds?

Armed with two bottles of Blue Moon’s new Vintage Ale beer-wine hybrid—coming soon to stores in all 50 states—two of my colleagues and I sat down for a taste test. The red version is called Impulse. It looks like cranberry spritzer. It smells like beer, with a hint of wine. Or wine, with beery notes.

Either way, eventually you’ll get drunk. At 51 percent beer, 49 percent wine, the new products are 8.5 percent alcohol by volume—more than the average beer, but less than wine. The genius behind them is Keith Villa, the founder of Blue Moon Brewing, now part of the SABMiller empire, who has been working on these alcoholic “ligers” for 17 years, he says. But the alcohol market circa 1995 was still in the middle of a Zima bender, and Villa shelved his idea until 2006. Since then,… read on

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  1. […] Blue Moon’s New ‘Ale’ Is Half Wine (By Venessa Wong) […]

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