Craft Brewers Threatened by Big Beer Brands (By Devin Leonard)

Posted: December 26, 2012 by wynmaker in Ale, Beer, Beer News, World wine news
Tags: , , , , , , , ,

woman-drinking-beer

American craft brewers love to talk about how they’re stealing market share from the big beer companies, such as MillerCoors and Anheuser-Busch InBev (BUD). In the first half of the year, craft beer sales rose 14 percent, in dollar terms, according to the trade group Brewers Association. Their larger competitors can only dream of such gains in the U.S.

Craft brewers, however, are increasingly worried about how the world’s two largest beer companies are attempting to counter their growth by making beers that appear to be craft products—like MillerCoors’s Blue Moon and AB InBev’s Shock Top—with no indication on their labels that they’re produced by large multinational corporations.

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  1. […] Craft Brewers Threatened by Big Beer Brands (By Devin Leonard) […]

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