Champagne sales down for 2012 (by

Posted: December 27, 2012 by Johan Botha in Europe, France, MCC, Sparkling, Vintage, Wine, Wineries, World wine news
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Rather down, than up during 2012!

Champagne shipments will fall by around 3% in 2012 back to the level of 2005 and 2006.

A poor November saw sales down year on year by between 6% and 7%, and overall sales during the year are expected to be between 312m and 314m bottles, 3% down.

When 42m bottles were sold in December 2012 it was the lowest figure for that month since 2004, said Michel Letter, managing director of Pernod Ricard-owned GH Mumm and Perrier-Jouët. ‘If we do the same this December, that will make 312m bottles for the whole year.’

With ‘a lot of promotion on the French market recently’ where prices in hypermarkets have regularly dropped below €10 a bottle, Letter expects that level at least to be reached.

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