Top 10 Wine Trends For 2013 (by wine-searcher.com)

Posted: January 1, 2013 by wynmaker in Alcohol, Beer, Beer News, Bordeaux, Europe, France, Labour, Vinification, Wine, World wine news
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Blue-Focus-Marketing-2013-Social-Media-Predictions-Cheryl-Burgess_rd

 

 

Happy New Year! Now the festivities are over and the crystal glasses are back in the cupboard, it’s time to take out the crystal ball. Here are 10 of the most significant wine trends to watch for in 2013:

 

1. Bull market for consumption:

It may not be a bull market for much in the United States these days, but it’s a bull market for wine consumption. The year just finished may well mark the 19th consecutive 12-month period of growth in per capita consumption, resulting in the U.S. becoming the largest wine market in the world (though it remains a mere middleweight in per capita terms). Wine is hot; wine is the new black.

While Baby Boomers may reach for familiar selections, the youngest wine consumers – the Millennials – show a strong interest in wines and a curiosity to try them from many different regions or grapes.

2. The winter of wine critics:

These same Millennials are different from their elders in how they get wine recommendations – they rely on friends (both online and offline) and store clerks more than they value the opinions of the critics who have guided consumers over the past three decades. America today boasts one of the most knowledgeable wine-buying populations in the world, leading to the profusion of blogs and tweets and status updates about wine. While point-spewing critics may have helped create this knowledge base, increasingly savvy consumers are looking elsewhere for recommendations.

3. The threat of craft beer:

The rise of craft beer in America is a tremendously exciting story. While the makers of macro brews keep buying one another and consolidating in a time of flat suds, the micro brewers are experiencing 16-percent growth. Younger buyers are attracted to the beers that actually have flavor profiles, rather than ones that simply slake a summer thirst or wash down wings.

With cicerones (beer sommeliers) popping up at restaurants, and with beer’s perceived relative value-for-money status, it’s no surprise that the San Francisco-based news website SF Weekly recently wrote: “Craft beer is overtaking wine as San Francisco’s beverage of choice.” Craft beer and a less-than-robust economy pose the biggest threat to the bull market in American wine consumption.

Read on …

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