Prosecco outperforming Champagne in UK (by Lucy Shaw)

Posted: January 3, 2013 by wynmaker in Europe, France, Italy, MCC, Sparkling, Vintage, Wine, World wine news
Tags: , , , , , , , , , ,
Who needs the French?

Who needs the French?

 

 

Sales of Prosecco are outperforming Champagne at a number of the UK’s largest wine retailers.

Prosecco sales at Tesco are up 50% year-on-year, with the Italian sparkling wine outperforming both Champagne and Cava at the world’s largest wine retailer.

“What makes the rising demand for Prosecco even more startling is that until about five years ago it was generally only known by connoisseurs,” Tesco’s wine category manager, Alain Guilpain, told The Guardian.
Read on …

 

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