Magical Solution For Unwanted Wine (by wine-searcher.com)

Posted: January 8, 2013 by wynmaker in Australia, Cellars, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , , ,
Get rid of your bad wine!

Get rid of your bad wine!

 

Think your Christmas wine is only fit for cooking? An Australian winery has the answer.

For wine lovers, the holiday season is a tricky one. While wine gifts may be gladly received, all too often the bottles presented are best suited to making risotto. But in Australia, marketers have come up with a positive solution.

Fifth Leg, a Western Australian brand owned by Treasury Wine Estates, is organizing a “Bad Taste Amnesty” for later this month. Under the one-day scheme, any Australian who wants to get rid of an unwanted wine can trade it for a bottle of Fifth Leg wine.

Whether the boss has handed over a basic table red, or a dinner guest has brought a bargain-bin pinot grigio that resembles vinegar, those bottles in the back of the cupboard can be exchanged for a more palatable wine.
Read on …

 

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