Is the Wine Writing World Out of Touch? (by Vinography)

Posted: January 9, 2013 by wynmaker in Cellars, Research, Social Media, Vintage, Wine, Wineries
Tags: , , , , , , , , , , , , , , , , , , , , ,
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For who are you writing?

So where have all these wine bloggers and writers been living for the past 10 years? Under a rock?

Last week, a professor at Michigan State University named Philip Howard made the news by publishing an article with a semi-nifty interactive graphic, entitled Concentration in the U.S. Wine Industry.

The article has been tweeted, its graphics stolen and republished (usually with proper credit given to the professor), and dozens of articles have been written by bloggers and mainstream journalists about the “news” that about 50% of the wine sold in America has been produced by just three large companies: E&J Gallo, Constellation, and The Wine Group. These articles range in tone from scandalized to awestruck, which prompts the question, if you write about wine and you didn’t know this already, what do you imagine most of the people in America actually drink?

I’ve been frankly nonplussed at the reaction to this information, and somewhat dismayed at what seems to be its clear implication: namely that a lot of people writing about wine are quiet out of touch with the average wine drinker in America.

Of course, most people writing about wine aren’t writing for the average wine drinker. You know, the one that buys most of their wines at the grocery store, or at chain restaurants where they eat out for dinner on occasion? These aren’t the folks reading wine blogs, wine magazines, or even wine columns in newspapers.
Read on …

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