Prosecco the winner as retailers announce Christmas boom (by Decanter.com)

Posted: January 11, 2013 by wynmaker in Europe, France, Italy, MCC, Oenology, Sparkling, Vinification, Vintage, Wine, Winemaking, World wine news
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A good reason to celebrate!

Italy, number one!

Prosecco emerged as the wine favourite among shoppers in the UK at Christmas, with soaring sales of the Italian sparkler reported by Majestic, Waitrose and Tesco.

Tesco said sales of Prosecco in 2012 were likely to be double those in 2011, while Waitrose wine buying manager Ken Mackay reported it as ‘the biggest seller by far’ in a 23% sales surge for sparkling wine over the Christmas period.

Majestic chief executive Steve Lewis told Decanter.com that sales of Prosecco had soared by 55% by value in the last seven weeks of 2012, while Champagne sales were flat and overall sparkling wine sales rose 22%.

Majestic reported overall sales up 5.1% over the same period, with like-for-like sales rising 1.1% – broadly in line with the company’s performance over the rest of the year to date.
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