Women and Beer, in Beer, of Beer (by Sara Hancock)

Posted: January 14, 2013 by wynmaker in Ale, Beer, Beer News, Social Media, World wine news
Tags: , , , , , , , , , , , , , ,

Image-4-udweiser_girls

 

The other day I was listening to Under the Influence on CBC Radio and the topic was sex and advertising. The host, Terry O’Reilly, made reference to Old Milwaukee’s decision to revive the brand by introducing the Swedish Bikini Team.

 

While this ploy did in fact pique interest in the beer it also created problems behind the scenes where the female workers at the brewery felt a hypocritical stance was being taken; sexual harassment is not okay in the work place but bikini clad blondes were the perfect spokespeople for the brand.

 

Old Milwaukee insisted they were merely parodying the cliché T&A beer ads of the eighties BUT the parody still incorporated beautiful women with ample T&A front and centre (and rear I suppose). Somewhat skeptical of this rationale, the female workers sued the company.

Read on …

 

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