Australians develop thirst for Champagne (by thedrinksbusiness.com)

Posted: January 15, 2013 by wynmaker in Australia, Europe, France, MCC, Sparkling, Vintage, Wine, World wine news
Tags: , , , , , , , , , , , , ,
(Image courtesy of Martin Philbey)

(Image courtesy of Martin Philbey)

 

A soaring Australian dollar, cash-rich mining industry and continuous in-store promotional discounts has led Australians to develop a serious thirst for Champagne.

In 2011, Champagne sales in Australia jumped by more than 30% to 4.8 million bottles.

With the average Champagne consumer in their late thirties, in Australia Champagne is often enjoyed at outdoor social gatherings such as horse racing, weddings and festivals, where it is drunk as an apéritif without food, meaning sales tend to be seasonal.

In Australia, twice as many people buy Champagne to drink themselves rather than to offer as a gift, with women accounting for 66% of the consumption.

The state of New South Wales alone accounts for 37% of Champagne consumption and Sydney’s “diamond collective” –  women in their 20s, 30s and 40s with high incomes, is its heartland.
Read on …

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