How America Drinks: Water and Wine Surge, Cheap Beer and Soda Crash (by theatlantic.com)

Posted: January 16, 2013 by wynmaker in Alcohol, Ale, Beer, Beer News, Research, Wine, World wine news
Tags: , , , , , , , , , , , , , , , , , , , ,

 

It’s not the end of soda — yet. But soft drinks have peaked, while bottled water, energy drinks, and a considerable amount of premium alcohol are taking their place in our liquid diet.
One hundred and eighty gallons. It’s enough to fill 11 kegs, four bath tubs, or just one big aquarium. It’s also how much liquid you drink ever year.

The question is: 180 gallons of what?

American drinking habits have undergone a major shift in the last decade. Throughout the 1990s, soft drinks made up nearly a third of the typical Americans’ liquid diet. But in the last ten years, we’ve cut our soda consumption by 16 percent. Meanwhile, we now drink more than 50 percent more bottled water than we did in 2001 — and twice as many energy drinks.

“Soft drinks peaked around 1998,” said Thomas Mullarkey, an analyst from Morningstar. The big winners in the last decade have been bottled waters, sports drinks, wines, and then spirits, “which have picked up a quarter of a gallon per person in the last decade,” Mullarkey said, before adding, “that is a lot of extra alcohol.”

Read on …

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