UK cider slump drives focus overseas (by thedrinksbusiness.com)

Posted: January 18, 2013 by wynmaker in Ale, Beer, Beer News, World wine news
Tags: , , , , , , , ,

Cider sales down in the UK!

 

C&C has reported an 11.9% volume decline in its third quarter UK cider sales, adding weight to recent moves within the sector to pursue growth in other markets.
Although the Magners brand owner pointed out that this result represented an improved performance on first half sales, which it attributed to increased off-trade promotional activity, it remarked: “There has been little discernible improvement in the trading environment for UK LAD [Low Alcohol Drinking] in the third quarter.

“It remains a tough market for brand owners and the increased competition in cider is adding to pricing pressure.”
Read on …

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