FTC study taking aim at online marketing of booze and kids (by Reuters)

Posted: January 24, 2013 by wynmaker in Alcohol, Ale, Beer News, Research, Wine, World wine news
Tags: , , , , , , , , , , , , , , ,
Kids and Booze!

Kids and Booze!

 

The Federal Trade Commission (FTC) plans this summer to recommend ways that the alcoholic beverage industry can better protect underage viewers from seeing its advertisements online.

Distillers, brewers and wineries pour millions of dollars into brand promotion on Twitter, Facebook and other social media, and industry critics contend they are not doing enough to prevent young consumers from receiving these messages.

 “We’re doing a deep dive on how they’re using the Internet and social media,” said Janet Evans, a lawyer with the FTC, which is conducting a year-long study due to be released by early summer. “We’re focusing on underage exposure.”

She would not elaborate on any potential recommendations that might come out of the study, which began in April 2012.
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