Per capita Canadian wine consumption now 15 litres a year (by The Canadian Press)

Posted: January 24, 2013 by wynmaker in Research, Wine, World wine news
Tags: , , , , , , , , , , , , , , ,

The average per annum wine consumption for a Canadian adult is now 15 litres.

 

Wine producers will be proposing a toast to Canadian consumers: a new study shows wine consumption in this country is growing three times faster than globally and Canada is projected to be the fifth fastest-growing wine market in the next five years.

Most of the wine consumed in Canada is imported but “Canada is now very strong on the production side and domestic wines are getting more popular,” said Vinexpo chairman Xavier de Eizaguirre in a telephone interview, speaking from Toronto.

“But the fact there is now a local industry, particularly here in Ontario, is helping the overall picture. Volume-wise it’s certainly a country where consumption is going up. Our forecast is it will continue to go up in the next five years.”

Growing market
De Eizaguirre said Canada’s per capita wine consumption is around 15 litres a year, compared to about 12 in the U.S.

“France, Italy, Spain, the traditional markets, consume somewhere around 50 litres per capita. England is about 25, Argentina is about 45, so there is a lot of potential” for Canada to increase its consumption, he said.

Between 2007 and 2011, Canadian wine consumption increased by 14.55 per cent. Consumption hit 43.21 million cases in 2011; one case represents 12 bottles.

Analysts said that between 2012 and 2016 Canadian wine consumption will go up 14.27 per cent, eventually reaching 50.7 million cases annually, which is three times greater than the global average.

Between 2012 and 2016, China, the United States, Russia and Germany will be ahead of Canada in wine consumption. In the previous five years, Canada was third behind China and the U.S.

“You’ve dropped back because the others have gone quite crazy,” de Eizaguirre said.
Read on …

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