Designing wine labels for the Millennial Generation (by Wrappa Branding and Design)

Posted: January 25, 2013 by wynmaker in Research, Social Media, Wine, World wine news
Tags: , , , , , , , , , , , , , , , , ,
Designing wine labels for the Millennial Generation.

Designing wine labels for the Millennial Generation.

 

The more inimitable and attractive a wine label design is the greater chance the bottle has of being purchased. It is widely believed that wine label art is reflective of the quality of the wine inside.
The double purchase

The artistic appeal of wine bottle labels initiates the first purchase, while the quality of the wine initiates a second purchase. Wine labels are no longer used to only communicate information about variety or winery but are used as a wine marketing tactic to attract potential buyers.

Differentiate your wine label design

With thousands of wines – local and international, hundreds of brands, and then the multiple varieties, palettes and packaging options available, it has made browsing wine isles quite overwhelming. It seems vital that within the highly competitive wine market, wineries would differentiate themselves as much as possible.

Wine is fashion

Someone once said, “Wine is fashion, and beverage aisles are our runway. Wines, like fashion, have reached a point where marketing and merchandising play as important a role as making the product itself.”

Wine bottle labels are essentially marketing billboards, which makes it all the more important for wine producers to understand their target market and design the label appropriately.

Baby Boomers

(Baby Boomers: born beginning in 1946 until end of 1964.) It seems clear that most wine marketers have spent the majority of their focus on the Baby Boomer population, and quite rightly so, but there is a market that has a larger buying power and is being largely ignored.
Read on …

 

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  1. […] Designing wine labels for the Millennial Generation (by Wrappa Branding and Design) […]

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