Minimum pricing would “kill our business” (by Lucy Shaw)

Posted: January 29, 2013 by wynmaker in Alcohol, Ale, Beer, Beer News, Wine, World wine news
Tags: , , , , , , , , , , , , ,

Government proposals for a minimum price per unit of alcohol would “kill” Direct Wines’ business, according to the company’s managing director.

Speaking to The Daily Telegraph, managing director of Direct Wines, the UK’s largest direct-sales wine merchant, Glenn Caton said:

“Our typical customer is middle-aged and middle class. We cater to successful, responsible citizens who like to enjoy a glass of good wine and like to get good value when they buy it.

“These are not the people who go out and get drunk and smash up town centres and cause trouble, but these are the people that David Cameron wants to penalise. It’s crazy and it will kill our business.”

Read on …

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