Dos and dont’s of protecting your brand in China (by Nick Baker)

Posted: January 30, 2013 by Johan Botha in Cellars, Wine, Wineries, World wine news
Tags: , , , , , , , ,
Wines in China.

Wines in China.


Any business with international aspirations will have China in its sights. Consumption of imported wines and spirits is increasing rapidly, particularly in relation to high end products, which are seen as reflecting power and sophistication upon their consumers, or those giving such items as present. The current opportunities for Western brands seem limitless.

However, even if you have dealt with all the bureaucracy and red tape and sorted out your importation and distribution channels with reliable local partners there can still be unforeseen problems. We have recently seen several cases where clients have found that completely unconnected Chinese third parties have registered clients’ trade marks in China, leading to the bizarre situation where any use by clients of their own trade marks in China could infringe those third party rights.

There is no doubt that China is slowly improving its protection for international brands. However in these sorts of cases it is extremely difficult for the genuine brand owner to reclaim its mark, other than through buying it off the owner of the registered mark.

Read on …


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