Are bottles pricing themselves out of the on-trade market? (by LAJOURNEEVINICOLE.COM)

Posted: February 4, 2013 by wynmaker in Wine, World wine news
Tags: , , , , , , , , , , ,
Per bottle or per glass?

Per bottle or per glass?

 

Politicians may keep telling us the economic downturn is over and western economies are on the road to recovery, some market data actually tell us otherwise. A case in point is the latest market research by GuestMetrics in the United States. Based on its proprietary database of POS transactions of over $8 billion dollars in transactions and over 250 million bills from restaurants and bars across the United States over the past two years, it shows that on-trade consumers in the US traded down from bottles to glasses in 2012.

In fact, the shift was significant with the number of bottles ordered in restaurants and bars declining by 13 percent, while the number of wine glasses increased by 4 percent. “Given the large difference between the price, with the average bottle costing over $43 and the average glass costing $9.60, we believe this shift was driven by a consumer base that is still feeling pressure from a sluggish economic recovery, not to mention the unusually high level of uncertainty towards the end of the year with the spectre of the fiscal cliff,” commented Bill Pecoriello, CEO of GuestMetrics LLC.

Read on …

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s