Wine medals, do consumers care? (by winefoot.com)

Posted: February 4, 2013 by wynmaker in Celebrities, Cellars, Vintage, Wine, Wineries, World wine news
Tags: , , , , , , , , , , ,

 

 

As a member of the “Wine Media” – I hear about medals won by wine all the time – in fact, I have been to a number of events where the wines were judged and awarded medals. My questions for consumers are:


– Does anyone in the general wine-drinking public care about these medals – most of which are from competitions many have never even heard of?
– When was the last time you purchased a wine simply based off of the medals it won in a competition?
– If you did make that kind of purchase, did you find your experience of the wine to collaborate with the medal(s) it earned i.e., gold. silver or bronze etc?
Example, you go into a winery tasting room here in Washington State and you’ll see notes about the wine or hear from the tasting room staff, things like: “This won a double-gold at the Tri-State Fair Wine Competition”. Call me a little naive here (really, go ahead, I promise I’ve been called worse) but how many of your typical “wine consumers” here in Washington State have either heard about or even care about that competition?

Read on …

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