Wine on the Rise (by Kara Newman)

Posted: February 9, 2013 by wynmaker in Alcohol, Research, Wine, World wine news
Tags: , , , , , , , , , ,
Wine on the Rise!

Wine on the Rise!

 

The Wine Market Council finds that wine drinking has expanded to more venues.
Amid a still-challenging economic environment, wine sales continued to grow in 2012, according to the Wine Market Council—an independent, nonprofit trade association—and The Nielsen Company, which presented their annual findings on U.S. consumer trends in wine. Key discoveries included:

Not just for fancy restaurants. Wine drinkers are finding more occasions suitable for consuming wine, including less traditional venues like ball games or concerts. That said, restaurant patronage has increased since the downturn in the 2008–2009 recession, and wine consumption at expensive restaurants has rebounded along with that. An increase in wine consumption at casual chain restaurants, including quick service restaurants, also was observed.

“The story isn’t just more wine drinkers,” said John Gillespie, President of the Wine Market Council, “but that they are drinking wine much more frequently, and that’s what’s driving growth.” Particularly among Millennials and Generation Xers, “wine is finding its way into places and times we thought were previously unavailable.”

Read on …

 

Wine on the Rise

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