So long, Champagne, it’s been good to know you (by winecurmudgeon.com)

Posted: February 17, 2013 by wynmaker in MCC, Sparkling, Wine, World wine news
Tags: , , , , , , , , , , , , , ,

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The wine business continues to do things no one expects, and the latest Champagne sales numbers are a striking indication of what’s going’s on.

This French wine service story is stunning in its conclusions: “Champagne was dominant 10 to 15 years ago, but the world has changed.”

The story, though written for the European market, is well worth reading because it documents the trend we’re been talking about here for several years (and not just because I’m trying to put together The Cheap Wine Book). Today, when consumers have a choice between two quality products, they’re more likely than ever to buy on price. Champagne exports declined 2.8 percent last year,… read on

 

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