Ambev warned over Skol ice cream advert (by Andy Young)

Posted: March 30, 2013 by wynmaker in Beer, Beer News, Social Media, World wine news
Tags: , , , , , , , , , , ,

AmBev-Skol-Beer-Ice-Cream

Ambev has been warned by Brazil’s National Council for Advertising Self-Regulation (Conar) this week, after launching Skol ice cream.

Ambev promoted the ice cream on Skol’s Facebook page, with the line “Shall we go to the bar to have an ice cream?”. Conar ruled that the promotion could “negatively influence children and adolescents” as Facebook does not have age-limited access control mechanisms.

Skol is Brazil’s most popular beer and the Skol ice cream was launched this month and will only be available for a limited time.

Read on …

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