Rosé wine, you’ve come a long way (by Victoria Moore)

Posted: April 10, 2013 by wynmaker in Oenology, Vinification, Wine, Winemaking, World wine news
Tags: , , , , , , , , , ,

The wine trade’s recent rhapsody in pink has resulted in a rosé marketing binge which can confuse as well as entice.

Not so long ago, rosé was just a swimming pool wine: slippy and thirst-quenching, a frivolous herald of summer weather. Then it became popular. We all started to drink pink, even the French, who don’t just knock back getting on for twice as much rosé as they do white wine, but also more rosé than they make: over a third of the pink wine produced on the planet is consumed in France.

 
Now rosé is also chic. And as always along with chic comes prestige, high prices – and Brangelina, whose 6,000-bottle release of the first vintage of rosé from their Château Miraval bolt-hole in Provence (€105/£88 for a six-bottle case) sold out within five hours when it went online earlier this month.

 
Oh la la. Does rosé just have delusions of grandeur or is it actually grand? You can now buy the still stuff in (increasingly expensive thanks to the cost of the glass) yacht-christening sizes: magnums, jeroboams, clanking great nine-bottle-big methuselahs. Pink champagne, which once had all the class of a hen-night stretch limousine, is now super-smart – and super-expensive.

 
And then there’s the performance of flogging rosé “en primeur” à la Brangelina, often before the wine has even been bottled, for all the world as if this pale-pink mayfly of a wine were a fancy first growth or limited-production burgundy – which seems presumptuous beyond belief.

Read on …

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s