Top 10 gay favourite drinks (by Andy Young)

Posted: April 10, 2013 by wynmaker in Alcohol, Celebrities, Research, Wine, World wine news
Tags: , , , , , , , , , ,

Global market research company Mintel recently estimated the spending power of the gay population to be between £6bn and £8bn per annum in the UK and US$464bn in the US.

 

With these kind of numbers in mind it is perhaps no surprise that some drinks companies have sought out the “pink pound”.

In the book Principles of Marketing, authors Frances Brassington and Stephen Pettit wrote: “Gay consumers are perceived to have a higher than average income, and almost 60% of gay men are either single or not cohabiting. Those who are cohabiting are likely to be in dual income households.” The book adds: “The lack of dependents and responsibilities gives gay consumers more opportunities for lifestyle spending with a strong focus on leisure and socialising.”

According to gay website Queerty.com, “if there are two things gays like to be at the forefront of it’s trends and liquor.” So, with this attitude and the knowledge that the Gay Times magazine claims that 80% of its readership comes from the ABC1 socioeconomic groups, compared with 43% of the general population, targeting the gay population should make sense for many drinks brands.

Read on …

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