Australian vintage unveils 2013 launch plan (by Gabriel Savage)

Posted: April 13, 2013 by wynmaker in Australia, Vintage, Wine, World wine news
Tags: , , , , , , , , ,

93637-004-AABBF92D

Australian Vintage is proving its determination to overcome challenges posed by a strong domestic currency with the announcement of a flurry of new product launches for the UK this year.

 

Julian Dyer, general manager for the UK & Europe at Australian Vintage, highlighted McGuigan’s position as “one of the fastest growing Australian brands” in the UK at the moment.

Despite acknowledging that, with the strong Australian dollar, “you have to be really lean to stay competitive” – the European office now bottles “over half” of all its wines in the UK – Dyer insisted: “The UK is a great market and we shouldn’t talk it down.”

Read on …

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s