Interest in online wine surges (by DailyHerald.com)

Posted: April 22, 2013 by wynmaker in Cellars, Research, Social Media, Wine, Wineries, World wine news
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The Internet is blossoming into quite the virtual vineyard.

Online wine options are everywhere, from flash sale sites like Lot18 offering daily deals to Facebook prodding you to send a little something for Aunt Suzy’s birthday. And now there’s a new generation of startups such as Club W, which adds a little algorithm to your Albarino, using surveys and ratings to figure out what you might like to drink next.

 

Advertisement ..The click-and-sip approach seems to be catching on, says Jeff Carroll of ShipCompliant, a Boulder, Colo.-based company that helps wineries comply with shipping laws. “Wine is a unique product and it lends itself well to the social aspects of the Internet in terms of discovery.”

 

Online sales have been around for a while, with individual wineries selling wine through their websites, a practice that has become more prevalent as more states relax Prohibition-era laws that had banned alcohol shipments.

 

Today, only seven states have an outright ban on direct-to-consumer shipping, though some of the states that do allow shipping have various restrictions, and 89 percent of the U.S. population has access to direct-to-consumer sales, according to Steve Gross of the San Francisco-based Wine Institute, a trade association.

 
Read on …

 

 

 

 

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