Wine could become ‘only for the elite’ if Government bans drinks offers in supermarkets (by dailymail.co.uk)

Posted: April 23, 2013 by wynmaker in Beer, Cellars, Vintage, Wine, World wine news
Tags: , , , , , , , , , , , , , ,

 

 

Chief executive of Majestic Wine says drinkers could turn to beer if multi-buy offers are scrapped

 

Wine could become too expensive for anyone but the wealthy thanks to Government restrictions and taxes, says one major retailer.
A potential ban on multi-buy offers in supermarkets and the recent 10p rise in wine duty could be responsible for drinkers turning to beer instead, according to Stephen Lewis, the chief executive of Majestic Wine.
This could reverse the ‘revolution’ of people enjoying a glass of wine with a meal, he said.
 
A potential ban on multi-buy offers by the Government could lead people to abandon wine for cheaper drinks, says one retailer
‘Having established this culture of food and wine, you know, which is a sea change from where we were 30 years ago, why would we want to stop that?’ Mr Lewis, whose chain has nearly 200 stores in the UK. told the Daily Telegraph.
He said that banning drinks offers in supermarkets would not solve the problem of anti-social behaviour.
Read on …

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