‘Perfect’ Penfolds Grange sparks price war (by Lucy Shaw)

Posted: May 3, 2013 by wynmaker in Australia, Celebrities, Cellars, Tasting, Vintage, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , , , , , , , , , ,
Scores 100 points!!!

Scores 100 points!!!

 

A price war is raging among retailers in Australia over the 2008 vintage of Penfolds Grange, which received a perfect 100-point score from The Wine Advocate.

In a bid to lure buyers with the lowest retail price, Australian liquor chain Dan Murphy’s cut its price from AU$669 to AU$645 (£423) in order to go lower than US supermarket chain Costco as the cheapest place to buy the prized new release.

According to The Sydney Morning Herald, Costco responded to Dan Murphy’s discounting yesterday by knocking a further $5 off its price to bring it down to $645.

Sydney-based independent wine merchant Kemenys is also selling the wine for $645, despite it carrying a recommended retail price of AU$785 (£515).

Meanwhile, UK-based fine wine merchant Farr Vintners has waded into the pricing war, matching Dan Murphy’s and Costco’s price, selling the wine at £350 in bond, which, with VAT and duty added, works out at £422.40 a bottle.

Having put 78 bottles on sale yesterday, the wine was already moving quickly at Costco’s Melbourne store, with assistant manager Nick Weller reporting “fantastic” sales.
Read on …

Also read:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s