3 Ways to Promote Your Winery Event (by talkissheepmarketing.com)

Posted: May 7, 2013 by wynmaker in Cellars, South Africa, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , , , , , , , , , , ,
Learn how to promote your wine events better.

Learn how to promote your wine events better.

 

While using social media or any kind of mail, e or snail, it can be difficult to stay on the correct side of the line between “how very interesting” and “report spam.” When done right, postcards, email and Facebook can be great ways to get the word out and keep your audience clued in about your winery’s upcoming events.

In the case of all 3, make sure that the names in your database were volunteered and not harvested from another online source by you or a broker. Trust in mailing lists has been declining for a while now thanks to their abuse. However, if your recipients asked to receive updates then your response rates will directly reflect that vote of confidence.

Postcard
In this digital age of lol cats, instant message immediacy, sparkly web banners and pop up ads, there is not a better target for a postcard than that of the cultured wine drinker. The luxury of wine denotes a subscription to a slower, higher quality lifestyle. A good postcard does the same.

Powerful headline
A good postcard makes use of the headline. Grab the viewer’s attention and get them curious with a statement like “5 Courses – 65 Wines.” Have fun with it, but know your audience too. “The Redefine Wine and Dine Event” speaks to a very different audience than “Drink Up Bitches” as a headline.

It Should Look and Feel as Good as the Wine
You have a special opportunity with any print media to deliver actual quality rather than trying to convey it. Like an unfiltered Chardonnay, the substrate can be rich and full-bodied with a real tactile experience. Or, capture an oily texture with a coated stock that will really showcase the colors with refinement and polish. The feel of the winery can really be promoted here as the entire, full bleed side of the postcard is available to be designed.

Information
Of course, don’t forget to give them the information. Provide the date of the event, the time, location and description of why they really shouldn’t be missing out. Give them a link to find more information online but make sure the URL is short and sweet. They can’t click on it so it’s never been more important to avoid that convoluted jumble of nonsensical letters, numbers and special characters. (Really, though, it’s always a good idea.)

Be sure to include:

•date
•time
•description
•where they can find more information
Read on …

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