Rose wine sales up 10 per cent (by thetelegraph.co.uk)

Posted: May 10, 2013 by wynmaker in Research, Vinification, Wine, Winemaking, World wine news
Tags: , , , , , , , , , , , , , , , , , , ,
on the rise ...

On the rise …

 

It used to be the drink reserved for a hot summer’s day but now consumers are increasingly turning to Rose wine throughout the year with sales up 10 per cent in the last 13 years.

Rose now accounts for a record one in eight bottles of wine bought in supermarkets and off-licences, up from one in 40 in the year 2000.

Sales of rose wine in shops are currently worth £646 million in Britain, nearly £1.8 million a day, according to figures from market analysts Nielsen.

While growth in rose wine buying has slowed in recent years – attributed to poor summer weather – experts believe it is becoming a drink that is enjoyed all year round.

It is especially popular among women drinkers on a night out or sharing a bottle at home with friends.

Some winemakers have specifically targeted women drinkers by making less strong varieties with a typical alcohol by volume level of nine or 10 per cent, compared with other wines which can be up to 14 per cent in some cases.
Read on …

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