Australian wine: Ripe for the picking (by thedrinksbusiness.com)

Posted: May 13, 2013 by wynmaker in Australia, Cellars, Vintage, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , ,
Ripe for the picking.

Ripe for the picking.

 

Australian wineries are proving popular with Chinese buyers keen to ensure their supply of wine.

 
WINE PRODUCERS in every corner of the globe have set their sights on China’s vast and increasingly wine-friendly population, but nowhere more so than in Australia.

Australian wineries see themselves as particularly well placed to service the growing Chinese interest in wine; partly because Australia is an English-speaking country that’s geographically within easy reach of the Asian continent, and partly because their softer, rounder styles of wine seem to be suited to the Chinese palate.

However, it’s been well publicised that Australian wineries have been through some challenging times in recent years. With tough market conditions, excess production and falling grape prices, numerous small businesses have been hitting the wall. In many ways, it’s an investor’s dream.

Some Australian wineries have launched an attack, opening export offices and even cellar doors in major Chinese cities. However in recent months the tide has been turning, and the Chinese have been travelling to Australia to ensure their supply of wine in the best possible way: buying wineries.

At any given time, it’s difficult to pinpoint the precise number of Australian wineries that are in negotiations to sell to a Chinese buyer.

In some cases it’s simply that some level of financial backing has been taken on board, but rumours of takeover bids and potential new ownership swirl around companies large and small in every wine region in the country. Many of the buyers approaching Australia already control routes to market in their homeland.

 

Read on …

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