Cheryl Durzy with her wines.

Cheryl Durzy with her wines.

 

Two years ago, Cheryl Durzy, a wine industry veteran and mother of two, branched off of her family-run Clos LaChance Winery to pursue her own business with moms specifically in mind. “In the wine industry, everyone has a glass of wine with dinner every night,” Durzy explained. “[My son, when he was just around 2] would say, ‘That’s mommy’s juice!’ and point to my wine glass. Then my friends and I started using it, saying things like, ‘Oh my gosh, I need a glass of mommy juice.'” Once her daughter picked up the cutesy term too, Durzy brainstormed a label concept and created MommyJuice Wines. Made from grapes grown in California’s northern central coast, it’s dedicated to mothers who enjoy a glass or two at the end of a particularly stressful day. A bottle of MommyJuice costs $10, and the motto reads: “Put your kids to bed and have a glass of MommyJuice.”

The label currently sells two wines called MommyJuice Red, a blend of bright berry fruits (Mr. Durzy’s preferred drink) and MommyJuice White, an unoaked Chardonnay from Monterey. Just after Mother’s Day, the label will release a dry rosé wine called “Pool Party Pink.” The Cut caught up with Durzy to discuss everything from her balancing work and family life, dealing with mothers who are staunchly against drinking, and navigating her way around the wine industry.

What role do you hope MommyJuice has in mothers’ lives?
I was doing research online and there’s a number of different groups on Facebook like, “OMG I Need a Glass of Wine or I’m Going to Kill My Kids,” or “Moms Who Need Wine,” that have over half a million [members]. I was inspired by that. These are women who can say, “You know what, I’m not perfect. Sometimes I need something to help me relax because my kids drove me nuts for the whole day. I’ll have a glass of wine and that’s okay.”

 

Read on …

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