Supermarket wines win big at IWC (by Lucy Britner)

Posted: May 15, 2013 by wynmaker in Cellars, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , , , , , , ,
Supermarket wines did good at the IWC.

Supermarket wines did good at the IWC.

 

Thirty supermarket own-brand wines have won gold medals in the International Wine Challenge.

 

Marks & Spencer picked up the most, with 13 gold medals across various styles including red, white, dessert wines, marsala and Port. Sainsbury’s collected six golds, and Tesco and Waitrose received five gold medals each for their own-label ranges. The Co-operative picked up two sparkling golds and an Extra Special Champagne from ASDA (available from June) which will retail for less than £20, picked up the only gold for the supermarket chain.

 

Thirteen of the gold medal wines retail for less than £10 and, according to the IWC, this highlights “the rise of excellent supermarket wines marking a shift in the consumer habits of discerning shoppers who want high quality and good value”.
Read on …

 

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