Women, drinking, and wine-as-reward culture (by Kara Baskin)

Posted: May 17, 2013 by wynmaker in Wine, World wine news
Tags: , , , , , , , , , , , , , , ,

 

My reward ...

My reward …

 

“It’s a way to be bad while being good.”

Sacha Scoblic, 38, author of “Unwasted: My Lush Sobriety,” summarizes the double-edged allure of drinking. It’s a legal mode of escapism, and the camaraderie over talking about drinking is as intoxicating as the buzz itself — especially among mothers.

“I need a drink!” is shorthand for “I’ve worked hard, and I’ve earned it.” And what mom wouldn’t cop to being busy?

The whine-wine culture is celebrated in books like “Sippy Cups Are Not for Chardonnay” and websites like Moms Who Need Wine, a Boston-based group with more than a half-million members (“If you’re not sure you could survive motherhood without a stockpile of your favorite Red, then you’ve come to the right place!”) There’s a wine label called MommyJuice (“Because you deserve it”), not to be confused with Mommy’s Time Out (“Need a break? Take a Mommy’s Time Out!”)
Read on …

 

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