The critic’s role? (by Allen R. Balik)

Posted: May 21, 2013 by wynmaker in Tasting, Vintage, Wine, World wine news
Tags: , , , , , , , , , , ,
The critic.

The critic.

 

Influential critics have long played an important role in our discovery of many of life’s pleasures but are noticeably absent from others. Ardent fans of the movies, theater, literature and other areas of interest often look to familiar and trusted critics for guidance in unearthing new products and adventures as they emerge.

We tend to identify with a critic’s personal preferences and subjective direction on a range of important topics and use these “critiques” as suggestions, rather than point-driven rules, in steering the way to what might be appealing to us.

So why has the wine critic’s role taken on such a different and more rigid path in the appreciation, marketing and consequent production of wine by “awarding” completely objective scores behind a subjective facade?

A critic should be a reliable source of information for those interested, by conveying seasoned personal opinions through a review. But when a point score (without published derivation or computation) is attached, the review assumes the appearance of objectivity but remains couched in the more familiar subjective style.

Certainly there are expert reviewers and writers voicing their experienced personal opinions on what’s new in the market, but have you ever seen a dress with a 96-point rating or a perfume bearing an 85-point score? I doubt it. Yet the opinion makers in these industries do get their fair share of media time and space with detailed descriptions and observations that followers can accept or reject within their own frame of reference.

I guess this all leads to the basic question: “Is the critic’s role one of opinion or judgment?” And it’s often this question, phrased in different ways, that becomes the subject of many discussions I’ve had with others in and out of the wine industry.

 

Read on …

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