Winery Social Media – 5 Topics to Post to Your Facebook Page (by talkissheepmarketing.com)

Posted: May 27, 2013 by wynmaker in Cellars, Social Media, Tasting, Vinification, Vintage, Wine, Winemaking, Wineries, World wine news
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The key to winery social media success is to stay consistent and keep up-to-date with your fans by posting comments about your winery.

 

It’s easy to open a page and be committed to it for a while, but then feeling it’s too time consuming, or getting stumped with writers block, you begin to slowly drift away and hope that the page is running itself. We previously posted a blog about a program we offer, where you can effectively spend 20 minutes a week on Facebook promoting your winery to your customers and now we have a plan to help you utilize those 20 minutes by engaging those clients with 5 Great Topics to Post to Your Facebook Page.

Post about Your Winery Production

Club and potential club members will go to your Facebook page as outsiders looking in. They’re fans of your winery and they want to know what’s happening on the inside, they’ll be curious about what you’re up to. Give them visual access to the inside of your winery by posting pictures about:

•Changes or improvements of your vineyard
•Harvest Season
•Winemaking process
•Bottling
Promote an Event
I can’t remember the last time I got an actual paper invitation in the mail. All of my invitations come electronically anymore. If you want to build wine club memberships, generate a guest list or interest to an upcoming event, or discuss a post event, upload it to Facebook. Share photos and posts of:

•A venue you’re going to that may be outside of your winery
•Internal events that are coming up
•Post internal events
•Release of a new vintage
•A special wine tasting
•A successful cooking class
Read on …

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