Three Tips in Google Analytics (by vin65.com)

Posted: May 28, 2013 by wynmaker in Social Media, Wine, World wine news
Tags: , , , , , , , , , , , , ,

Google Analytics are awesome.

They’re free, easy to set up, and tell you everything you need to know about how your website is performing.

But, they also encompass a confusing array of data, can be time-consuming to set up, and involve a dictionary of Google-speak.  (What is a visit versus a pageview anyway?)

Don’t worry if you don’t have hours to dive into this.  Here are three key stats to look at to see if your site is on track at the highest level.

Mobile %
The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012, according to a new report from Walker Sands.  On the Vin65 platform, our clients average about 17%.  To find out what yours is:

1.Select Audience
2.Select Mobile
3.Select Overview
4.Choose your viewing option.  We chose the pie chart.
Implication? This example shows a smaller viewership – only 4.4% are on mobile.  But if you are one of the wineries where 1 out of every 5 of your customers are on a mobile device, you better make sure that your mobile site and cart are optimized or you could be losing valuable sales.

To take this a step further, drill down to remove iPads.  Why?  Because iPads are “mobile” in the Google Analytics world but tend to use computer monitor resolution.  So if you’re trying to see if you need to redesign your site for the small screen, this is important.

To do this:

1.Select Devices
2.Select advanced search
3.Select Exclude, then choose Mobile Device Info
4.Type in iPad

Read on …

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