Digital Darwinism I define as this era when society and technology are evolving faster than the ability for many businesses to adapt.

Digital Darwinism I define as this era when society and technology are evolving faster than the ability for many businesses to adapt.

 

Across many areas social media has become an increasingly important avenue for promotion and the alcohol industry is no different.
Last year a leading expert told the drinks business that social media is now so important to the wine world that wineries who put off using it will experience “digital Darwinism”.

Social media gives brands a fresh way to communicate with their consumers; Twitter and Facebook offer a scale of brand-consumer interaction that has previously not existed.

While some brands are clearly better than others at using social media a recent study by the L2 think tank showed that beer brands in particular are lagging behind other industries. The think tank assessed the digital competency of beer brands in the US and found that just two, Heineken and Budweiser, earned a “Genius” ranking.

L2′s report said: “On the social media front, Heineken had very little competition, nabbing the top spot for most Facebook fans, most Facebook engagement, most Twitter followers (aggregate global feeds), biggest YouTube community, and most individual YouTube channel views.

 

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