Chinese drinkers looking for less expensive wines (by decanter.com)

Posted: June 10, 2013 by wynmaker in Cellars, Research, Vintage, Wine, Wineries, World wine news
Tags: , , , , , , , , , , , , , , , , , , , , , , ,
Drinking for pleasure...

Drinking for pleasure…

 
As the Chinese economy slows, new figures confirm that Chinese consumers are seeking out less expensive wine brands.

 
Analysts Wine Intelligence found that in the first quarter of this year, 60% of consumers between the ages of 18 and 50 spent less than CNY200 (€25) on imported wine.

€25 is generally recognised as entry-level wine in China. An earlier survey in January this year had found that fear of buying a fake wine was the biggest barrier to entry for imported wines, with 44% of respondents saying it put them off buying.

‘There is a growing trend for drinking wine for pleasure rather than serving it at banquets or giving it as gifts,’ Maria Troein, China manager for Wine Intelligence told China Daily.
Read on …

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