Neuromarketing: How The Price Of A Wine Can Influence Its Taste (by worldcrunch.com)

Posted: June 12, 2013 by wynmaker in Research, Tasting, Wine, World wine news
Tags: , , , , , , , , , , , , , ,

 

Chances are that at least once in your life you’ve found yourself at a restaurant, sitting next to someone who claims to know everything about wine.

They usually hold their glass up toward the light to see the color of the wine, talk about tannins, grape variety, soil quality… Of course, the most expensive wine always seems to be the best one.

But recently, several studies have shown that the price itself of a wine can actually influence its taste.

In 2001, Frederic Brochet carried out two experiments at the University of Bordeaux. In one of them, he got 54 oenology students together and had them taste a glass of red wine, and a glass of white wine. They described each wine with as many details as they could. What Brochet did not tell them was that both glasses were actually the same wine. He had simply dyed the white wine red – which did not affect its taste. In the second experiment, he asked experts to assess the quality of two bottles of red wine. One was very expensive, the other one was cheap. Once again, he had tricked them, filling both bottles with the cheap wine. So, what were the results?
Read on …

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s