Posts Tagged ‘Ads’

Neft Vodka ad...

 

New research suggests that market leaders in the alcohol industry are being left behind in social video marketing because “they are not optimising their content for social web”.
Video technology company Unruly, has published a report called “Untapped Potential: The State of Sharing in the Alcohol Sector”, which found that despite enjoying significant growth in the last quarter, a staggering 97% of the alcohol sector’s video shares came from just four adverts. The four ads, which came from Budweiser, Carlsberg, Heineken and little-known Russian-Austrian vodka brand, Neft, represent less than 1% of the alcohol adverts released in 2013.

The report also suggests that market leaders such as Diageo and SAB Miller are lagging behind in social video sharing, while wine brands have remained the slowest to embrace social video, attracting less than 1% of the sharing activity during the final quarter of 2012 and the first of 2013. This trend was also noticeable earlier this year, when db revealed the Top 10 brands ruling social media.

Ian Forrester, Unruly’s insight director, said: “The research found that some of the big alcohol brands – and subsectors – are vastly underperforming in social video.

“For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

“Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.”

The report also highlighted the impact of spirits brands on beer brands, which historically dominate alcohol advertising. Beer brands’ share of voice dropped from 97% in the fourth quarter of 2012 to 75% in the first quarter of 2013.

The report also published details of the most shared alcohol videos of all time, and you can click through the following pages to find out which these videos were.
Read on …

Sex, drugs, and wine ...

Sex, drugs, and wine …

Intemperance comes in many flavors, and SLO Down Wines has pairings for all of them.

The California winemaker has rolled out three irreverent ads (from Harvest Films director Baker Smith and Arcade Edit’s Paul Martinez and Dean Miyahira) about how well its Sexual Chocolate wine goes with group sex, horse role playing and bong rips, respectively. There’s some light parody of insufferable wine-chat (“It’s the deep red of a … really red thing”), but they don’t spend too much time dwelling on it, and I’m glad they committed to the weird direction these ads went in. Well, except for the part where I saw Brandon Allen in a thong. I may need a glass of wine to throw in my eyes after that.
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Sunday night saw the 47th Superbowl take place at the Mercedes-Benz Superdome in New Orleans.

The Baltimore Ravens beat the San Francisco 49ers by 34-31 in a thrilling climax to the American Football season.

The commercials that are televised during the match have almost become as famous as the game itself and Sunday night’s match saw a new batch of adverts released.

As the official beer partner AB InBev is the only company to advertise beer during the Superbowl, but Budweiser, Beck’s and Bud Light all featured and here’s a look at some of the adverts that were aired this year.

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Hollywood superstar Megan Fox has secured some great seats for next month’s Rio Carnival, after becoming a “spokesmodel” for Brazilian beer brand Brahma.
Brahma’s box at the carnival is a celebrity favourite during the festival, with Jennifer Lopez taking centre stage at last year’s extravaganza.
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