Posts Tagged ‘Advocate’

Everyone is a critic!

Everyone is a critic!

 

Twice in the past several months, the wine world has been rocked by news from Robert Parker, the world’s most famous wine critic.

In December, Parker announced that he’d sold a “substantial interest” in the Wine Advocate, the influential magazine he founded in 1978, to a trio of Singapore-based investors—and that he’d relinquished editorial control. In February, one of Parker’s top critics, Antonio Galloni, said that he’d left the publication to start an online enterprise.

Parker, who popularized the 100-point scale for reviewing wine, is nearly 66. So he can’t be faulted for wanting to slow down. But thanks to this pair of stories, oenophiles finally seem ready to admit that wine criticism is changing.

Consumers don’t need—or want—centralized gatekeepers telling them what they should or shouldn’t drink. Consumers still need advisors, of course, but when today’s consumers want information, they’re willing to look past professional critics and instead turn to friends and trusted networks.

With travel, restaurants, movies, and so much else, this trend would hardly be worthy of commentary. TripAdvisor long ago supplanted paper-based guides like Frommer’s.

Yelp is now the holy grail of restaurant reviews, and local blogs are increasingly influential. With movies, opening the local newspaper for commentary no longer makes sense when you can check out dozens of reviews on Rotten Tomatoes.

With wine, however, this shift runs counter to so much of what’s sacred. Everything about wine—the bizarre tasting rituals, knowledge of obscure regions and varietals, and identifying good values—is supposed to be handed down from on high. Consumers are supposed to decide what to drink based on the advice of prominent wine critics, not mere amateurs.

 

Read on …

Robert Parker, the wine advocate.

Robert Parker, the wine advocate.

 

The world’s most influential wine reviewer relinquishes responsibilities to Asian-based team.

Robert Parker is handing over the reins of his publication The Wine Advocate to its Asia-Pacific correspondent, Lisa Perrotti-Brown MW.

The world’s most powerful wine critic announced the major shake-up on his website eRobertParker.com on December 9. He will step down from his role as editor-in-chief but will continue to play a part in the revised team, he told subscribers, “bringing you the world’s best coverage of great wines, no matter what their price.”

The company’s headquarters will remain in Parker’s native Maryland in the United States but a new office will open in Singapore, where Perrotti-Brown and three new investors in their 30s and early 40s are based. The location of the new office also indicates that The Wine Advocate intends to target the burgeoning Asian markets, as well as its traditional stronghold in the U.S.
Read on …