Posts Tagged ‘Alcoholic’

Photo: © Europen Parliament/P.Naj-Oleari pietro.naj-oleari@europarl.europa.eu

 

Experts have claimed that many deaths from alcohol-related liver disease could be avoided and that doctors are “missing opportunities” to help people with alcohol problems.
The new report, by the National Confidential Enquiry into Patient Outcome and Death (NCEPOD), saw researchers examine detailed patient notes of 385 patients who died from alcohol-related liver disease across England Wales and Northern Ireland.

They found 135 cases of “missed opportunities” to help improve the patient’s health outcome and as many as 32 of the deaths could have been avoided. The report added that only half of the cases reviewed received “good care”.

 

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The Bourbon brand, Jim Beam.

The Bourbon brand, Jim Beam.

 

The drinks business has compiled a list of the current top 10 spirit brands by global volume sales.

While the majority of entries in this year’s top 10 retained their 2012 ranking, there was a new entry from innovative Bourbon brand Jim Beam, while movers in the pack included German digestif Jägermeister and Irish cream liqueur Baileys.

The ability for brands to refresh and reinvent themselves was a core contributing factor to our top 10’s success this year, with new flavoured variants being released thick and fast in the vodka category, and Bacardi giving two new flavours a go on the rum front.

White spirits put in a strong performance this year, but was it enough to stave off the seemingly unstoppable charge of super Scotch Johnnie Walker, voted the number one brand in The Drinks Business Power Brands 2013 list?

 

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Neft Vodka ad...

 

New research suggests that market leaders in the alcohol industry are being left behind in social video marketing because “they are not optimising their content for social web”.
Video technology company Unruly, has published a report called “Untapped Potential: The State of Sharing in the Alcohol Sector”, which found that despite enjoying significant growth in the last quarter, a staggering 97% of the alcohol sector’s video shares came from just four adverts. The four ads, which came from Budweiser, Carlsberg, Heineken and little-known Russian-Austrian vodka brand, Neft, represent less than 1% of the alcohol adverts released in 2013.

The report also suggests that market leaders such as Diageo and SAB Miller are lagging behind in social video sharing, while wine brands have remained the slowest to embrace social video, attracting less than 1% of the sharing activity during the final quarter of 2012 and the first of 2013. This trend was also noticeable earlier this year, when db revealed the Top 10 brands ruling social media.

Ian Forrester, Unruly’s insight director, said: “The research found that some of the big alcohol brands – and subsectors – are vastly underperforming in social video.

“For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

“Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice.”

The report also highlighted the impact of spirits brands on beer brands, which historically dominate alcohol advertising. Beer brands’ share of voice dropped from 97% in the fourth quarter of 2012 to 75% in the first quarter of 2013.

The report also published details of the most shared alcohol videos of all time, and you can click through the following pages to find out which these videos were.
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millennials-emerge-most-influential-adult-beverage-consumers_0

 

A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them? The study’s findings, which span beverage categories and cover different demographics, can help drive marketing tactics for an industry that heavily relies on brand imagery, traditional marketing communications and the emerging field of shopper marketing.

Key Demographic Takeaways:
Millennials are experimental, attentive consumers. Retailers can appeal to them through in-store displays, promotions and new product launches. Habitual purchasing behaviors develop as consumers age, resulting in heavily planned purchases and “auto-pilot” shopping behavior as seen among Boomer-generation alcoholic beverage consumers.Hispanic consumers are highly engaged, with pre-store influencers. Tailored messaging resonates with this demographic and can influence decisions made later at the shelf. Social influence is also strong within this group, furthering the potential impact and creating demographic-specific messaging.
Males purchase more alcoholic beverages than females. While differences become more nuanced by category, current marketing activity seems to resonate more strongly with male consumers.  Females are more difficult to reach as they prove to be less engaged with both in-store and pre-store stimuli. Females are also more likely to purchase alcohol at the request of another person.
Key Category Takeaways:

Consumers are more impulsive with pre-mixed cocktails and malt-based beverages purchases. While decisions to buy alcoholic beverages are planned in 69 percent of instances, niche categories, such as pre-mixed cocktails and flavored malt-based beverages, reflect a pronounced shift to more impulse purchase behavior. While pre-store marketing is still important for brand awareness, focused in-store efforts can activate these unplanned purchases.

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The History of Wine.

The History of Wine.

CLICK TO LISTEN TO INTERVIEW

Wine is our original alcoholic beverage. It dates back 8,000 years and, as Paul Lukacs writes in his new book, Inventing Wine: A New History of One of the World’s Most Ancient Pleasures, was originally valued more because it was believed to be of divine origin than for its taste. And that’s a good thing, Lukacs tells Fresh Air’s Terry Gross, because early wine was not particularly good.

People would add a variety of unexpected ingredients to obscure and enhance the flavor. Everything, Lukacs says, “from lead to ash to myrrh to various kinds of incense, spices. And the most common thing added, especially to wines that people valued, were fresh resin from pine trees or boiled resin — namely pitch — from pine trees. Lead, in fact, will sweeten wine, so lead was used for thousands and thousands of years.”

The book is filled with surprising facts about the drink. Pharaohs have been buried beside jugs of it. The Quran promises baths of wine in the afterlife because

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Champagne house wants to focus on three Bordeaux properties, buyer King Power wants to expand

The King of Asian Duty Free, King Power.

The King of Asian Duty Free, King Power.

King Power, a Pan-Asian duty-free powerhouse with interests in the Chinese alcoholic drinks market, has acquired Bordeaux’s Château Bernadotte from Champagne Louis Roederer for an undisclosed sum. La Bernadotte has 100 acres of vineyards in Haut-Medoc, producing about 17,000 cases a year. It joined the Roederer stable when the Champagne house purchased second-growth Château Pichon Longueville Lalande in 2006.

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