Posts Tagged ‘America’

 

It’s not the end of soda — yet. But soft drinks have peaked, while bottled water, energy drinks, and a considerable amount of premium alcohol are taking their place in our liquid diet.
One hundred and eighty gallons. It’s enough to fill 11 kegs, four bath tubs, or just one big aquarium. It’s also how much liquid you drink ever year.

The question is: 180 gallons of what?

American drinking habits have undergone a major shift in the last decade. Throughout the 1990s, soft drinks made up nearly a third of the typical Americans’ liquid diet. But in the last ten years, we’ve cut our soda consumption by 16 percent. Meanwhile, we now drink more than 50 percent more bottled water than we did in 2001 — and twice as many energy drinks.

“Soft drinks peaked around 1998,” said Thomas Mullarkey, an analyst from Morningstar. The big winners in the last decade have been bottled waters, sports drinks, wines, and then spirits, “which have picked up a quarter of a gallon per person in the last decade,” Mullarkey said, before adding, “that is a lot of extra alcohol.”

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A Brown Stink Bug Nymph.

A Brown Stink Bug Nymph.

 

 

The brown marmorated stink bug (BMSB) is now in at least 39 states and is a major economic threat to orchard fruits, garden vegetables and row crops.

 

First detected in the United States a decade ago, the brown marmorated stink bug (BMSB) is now in at least 39 states, is wreaking havoc in homes and gardens, and is a major economic threat to orchard fruits, garden vegetables and row crops. It’s no wonder the USDA ranks this pest as its top “invasive insect of interest.”

But help may be on the way: USDA scientists at the Agricultural Research Service (ARS) Invasive Insect Biocontrol and Behavior Laboratory in Beltsville, Md., are searching for ways to control the stink bug by deciphering its genetic toolkit, studying the pheromones it releases, and evaluating potential attractants for use in commercial traps. ARS is the USDA’s principal intramural scientific research agency, and this research supports the USDA priority of promoting international food security.
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usa-wine

 

Bragging rights aside, the country’s metropolitan areas differ greatly in their consumption of wines. Often, we see consumption expressed as gallons per capita. That measure doesn’t tell the whole story, though.

The “gallons” in gallons per capita are usually “all wines”, which includes sparkling wines, dessert wines and specially-flavored natural wines in addition to the table wines we think about. Table wines are still (no spritz) wines of no more than 14% alcohol. What’s that? You say you’ve been enjoying red table wines with more than 14% alcohol? Where are they classified? Well, as far as the federal government is concerned, those are dessert wines and are taxed at a higher rate than table wines. For wine marketers, however, those high alcohol wines are usually thought of as being table wines because they are displayed on the shelf alongside all of the other table wines and are sold the same as table wines.
The ratios differ from city-to-city, but the typical relationship is: table wine accounts for 87-88% of all wines. In the northeast and Midwest states, Champagne is still part of many cultural traditions, so the table wines share would be lower than elsewhere.

The bar chart (Figure 1) shows the top 20 metropolitan areas of America in estimated volume of table winesconsumed during 2011. Los Angeles-Long Beach-Riverside and New York-northern New Jersey-Long Island are in a class by themselves.
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Accolade

Accolade Wines announced the relocation of its North American offices to Napa, California. “From an international perspective, Napa is the global icon as the home of America’s wine industry. It offers a greater radius of recruitment prospects for all levels of positions and provides easy access for national and international travel,” said managing director Tim Matz.

Under Matz’s leadership, the company has assumed sales, marketing and distribution responsibilities for all corporately held brands in the United States, including top Australian brands Hardys and Banrock Station, while simultaneously launching new portfolio offerings, including Geyser Peak “Uncensored” and Stone’s ready-to-serve cocktails. Matz will be joined in Napa by Reid Stinnett, VP of marketing, Todd Devincenzi, VP of sales, and Brent Hansston, VP of finance, among several other team members.

The marketing and sales team will be located in Napa,… read on

 

 

 High Quality, Large Volume!

High Quality, Large Volume!

Wine grape growers throughout California are heralding an excellent vintage coming off the 2012 harvest, prompting superlatives such as “exceptional,” “outstanding” and “idyllic.” 

The results are in sharp contrast to the grape harvest throughout most of Europe, where poor weather negatively impacted both quantity and quality in France, Italy and other regions.

The 2012 California wine grape harvest is estimated at 3.7 million tons, up from 3.3 million tons in 2011, according to The Wine Institute. Both 2011 and 2010 were considered to be of good to excellent quality, depending on the region, but were shorter in volume, so the higher tonnage in 2012 is a welcome development.

 

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