Posts Tagged ‘Blogger’

As he often does, wine scribe Joe Roberts wrote something relevant the other day. He explained that for those considering how they might make a name for themselves, for their writing and for their wine knowledge through publishing, this person should strongly consider SPECIALIZING.

By this, Joe simply means it’s much easier to get the attention of potential readers if your authority and wine writing revolves around a specific subject within the wine niche, rather than trying to publish information that broadly falls under the larger subject heading of “Wine”. In other words, the writer looking to gain an audience for his wine thoughts and ideas is more likely to achieve a larger audience by writing regularly and authoritatively on “Zinfandel”, than just on “wine”.

I’ve heard this advice before. I’ve been in seminars where this advice is given. I’ve given this advice myself. But what you rarely hear is advice on exactly what niche wine subject is ripe for owning by a smart, new writer dreaming of success as an author or blogger. What you don’t hear is someone pointing out a subject area that has largely been ignored, but that is also ripe for extensive examination and exploration because it’s a fairly large niche. Identifying that kind of subject matter would be a gift to the wine loving writer that wants to make their mark.

This is what I’m going to do right now.
Read on …

I am.

Wanker [from Wiktionary}:  (UK, Australia, New Zealand, slang, pejorative) An idiot, a stupid, annoying or ineffectual person who shows off too much, a poser or poseur; someone who is overly self-satisfied.

The Brits and their island relatives south of the equator love the word “wank” which in addition to the above meaning has so many other colorful implications. In the context of wine, it shows up in this article, in yesterday’s Sydney [Australian] Morning Herald, in which the writer, Nick Bhasin, was swirling and sniffing wine at an office party when one of his co-workers said to him, “It’s hard to do that and not look like a wanker.”

I never had any preconceptions about wine wankiness when I was coming up. When I moved to San Francisco and fell into the wine culture, we all swirled and sniffed, held the wine against a white tablecloth to see how clear it was, “chewed” it as if it were meat, thoughtfully appreciated its finish, and then, afterward, talked about it with the excited animation of a cadre of Giants fans debating Tim Lincecum’s abilities as a pitcher. (If you live here and hang out in sports bars, you know what I mean.)

In other words, I’ve always been comfortable being a wine wanker and being in the presence of wine wankers, although, even for me, there’s a limit. You can be wanky (or wonky) about wine without losing common sense and normal ways of talking.

Read on …